@ZERO_LIKES

SELECTED PRESS

Neural Magazine Review (2017)

Creators Project Interview (2017)

Prosthetic Knowledge (2017)

DESCRIPTION

Zero likes is a generative, machine learning project exploring the aesthetics of the neglected, negative spaces of the internet. An AI was trained to respond to more than 100, 000 Instagram posts that received zero likes, investigating the potential for machines to respond to abstract, human questions. Another AI was trained to respond to respond to the images generated by the first. The result is a glitchy, unsettling artwork accompanied by disconcertingly straightforward, automated captions. 


People sitting on the backs of elephants (2017)

Likes’ are the primary metrics used by social network algorithms to quantify what is good, interesting content vs bad, uninteresting content. A post with zero likes will be pushed to the edges of the internet where it might be unlikely to be seen by a human again. 


Statue of a bird sitting on top of a table (2017)

By reducing the the possibilities of internet space into a user interface, the platform begins to encourage our behaviour. In the case of Instagram, the structure of the platform informs our aesthetic decisions. It teaches us to create content that maximizes user engagement and share-ability. Predictably, most of the content for the zero likes project came from older Instagram users with limited follower accounts or people who are new to the system. These people have yet to learn from the platform, and are feeling their way through an unfamiliar system. They haven’t learned the tropes yet. 


A pair of scissors (2017)


Boat floating on a body of water (2017)



A statue of an elephant



Dog layers on a bed with a blanket



Glass vase filled with lots of flowers



Man and a woman standing in a room



Man holding a toothbrush in his mouth



Man holds a cat in his hands



Man is holding a large teddy bear



Teddy bears sit on a table